About Us

For 20 years, Gaming Generations has brought people together through gaming. What began as a single retail store in La Crosse, Wisconsin has grown into a nationwide event services company with extensive capabilities in live event production, equipment, staffing, merchandise, logistics, retail, and technology repair.

Whether we are supporting a major gaming tournament, producing merchandise for a global brand, helping a customer find a favorite game, or repairing a device they rely on, our goal is always the same: deliver dependable service and create memorable experiences.

What We Do

 Live Events & Production

Gaming Generations provides comprehensive event services for gaming tournaments, conventions, esports competitions, and experiential activations of all sizes.

Our capabilities include gaming equipment, tournament operations, registration, staffing, merchandise production and sales, signage, custom displays, warehousing, transportation, logistics, and onsite support. From early planning through setup, execution, and teardown, our experienced team can manage individual components or serve as a complete event partner.

Over the years, Gaming Generations has supported some of the largest and most recognized events and organizations in gaming.

Retail & Community

Our Wisconsin retail locations have served local gaming communities since 2006. Customers can buy, sell, and trade video games, consoles, accessories, and collectibles while receiving knowledgeable assistance from a team that genuinely understands gaming.

Whether you are searching for a hard-to-find classic, the latest release, or something new for your collection, our stores provide a welcoming place for gamers of every generation.

Technology Repair Services

Gaming Generations offers professional repair services backed by decades of hands-on experience. Our technicians service gaming consoles, handheld systems, controllers, phones, tablets, laptops, and other electronic devices.

We focus on providing dependable workmanship, honest guidance, and practical solutions that help customers get back to gaming, working, and staying connected.

Our Mission

Our mission is to support and strengthen the gaming community at every level.

We help event organizers create exceptional experiences, connect customers with the games and collectibles they love, provide reliable technology repair services, and support players ranging from casual fans to professional competitors.

We believe gaming should be accessible, welcoming, and memorable. That belief guides every service we provide and every relationship we build.

Our Journey

Gaming Generations opened its first retail location in La Crosse, Wisconsin in 2006. Our early years were rooted in local competitive gaming, where we hosted tournaments and helped bring players together.

Those experiences laid the foundation for our expansion into national event services, tournament operations, merchandise production, equipment rentals, staffing, registration, warehousing, transportation, and logistics.

Today, Gaming Generations supports major gaming events, conventions, organizations, and brands throughout North America and beyond. As the gaming industry continues to evolve, we remain committed to growing alongside it while staying connected to the community that made our journey possible.

Why Choose Gaming Generations?

  • 20 years of experience – We have served the gaming community since 2006.
  • Comprehensive capabilities – Events, production, equipment, staffing, merchandise, logistics, retail, and repairs under one organization.
  • Proven event experience – Our team has supported events ranging from local tournaments to some of the largest gaming competitions and conventions in the country.
  • Scalable solutions – We can provide individual services or manage complete event programs from planning through execution.
  • Quality and reliability – We take pride in delivering dependable service, thoughtful solutions, and professional results.
  • A team that understands gaming – Our staff includes gamers, collectors, competitors, technicians, and experienced event professionals.

Work With Us

Whether you are planning an event, searching for your next game, selling or trading a collection, or looking for reliable technology repair, Gaming Generations is ready to help.

Contact us to learn how we can support your next project or gaming experience.

 support@gaminggen.gg

2006

Gaming Generations first store opened in La Crosse, WI

2007

Begin running monthly Halo 2 gaming tournaments and start building the local competitive scene

2008

Nearly 100 players are now showing up for Halo 3 tournaments and the store is overflowing so we switch over to a larger venue. Begin running events under the name “Focus Fire.”

2009

Call of Duty starts to surpass Halo in the tournament scene. Street Fighter 4 is released and revives our passion for fighting games. Put together a Regional level SF4 tournament and high level players attend from the tri-state area.

2010

Hosted 2 large Focus Fire events at the La Crosse civic center, attracting thousands of gamers. December event takes place during one of the worst snowstorms in history. Notable players in attendance include Ninja & Justin Wong

2011

Started working with EVO, CEO, UFGT and other FGC events

2012

Begin assisting Anime conventions with their game rooms and running tournaments

2013

Fourth Gaming Generations location is opened. Open up new and advanced tech room

2014

Began making merchandise for EVO. Begin diving deeper into tech repairs (phones , tablets, consoles, accessories) and start working with local businesses and school districts.

2015

Started working at Smash events, APEX being the first. Started up Combo Breaker with TheHadou

2016

Began working with larger clients such as Pokémon, ESL &
DreamHack

2017

Gaming Generations portfolio continued to grow, worked nearly 30 events.

2018

Worked onsite at nearly 50 events

2019

Worked on site at nearly 70 events. Began working with more large companies such as AEW, Capcom and more!

2020

COVID shuts down the event world, began putting more focus in the four Gaming
Generations retail locations

2021

Stores are busier than ever! Towards the end of this year events started coming back, the first few being Riptide, LowTide & CEO!

2022

It was a rocky road for events for the first part of the year, but they started to stabilize by summer and get back to normal. Stores staying busy.

2023

Events are back in full force and our team was at nearly 60 events. Started working with even more companies such as Nintendo.

2024

TBD. The year looks to be busy!

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