Here at Gaming Gen we specialize in 4 areas: Events, Retail, Repair & eCommerce. Established in 2006 with a simple vision of being a hub for avid video game collectors and repairing gaming items, Gaming Gen quickly evolved into being one of the premier equipment & merchandise activation service providers at events worldwide. We have thousands of gaming consoles, monitors, games, accessories and other event necessity items in stock and can accommodate any size event.
Whether it be providing merchandising services for your event, gaming equipment, staff for setup / teardown or other on site activations, warehousing / logistic services, or repair services for when your equipment breaks down, Gaming Gen can do it all! We provide well trained, enthusiastic staff that are eager to attend your event and make it the best experience possible for all involved.
Our mission at Gaming Gen is to make events more of a turn key operation for organizers. Providing essential things like signage, badges, lanyards and anything else your heart desires; we have the shops in place to be able to provide it all with quick turnaround times, affordable rates and excellent quality. This allows the event organizer(s) to be able to put all of their focus into other aspects of their event without having to worry about all the little things.
2006
Gaming Generations first store opened in La Crosse, WI
2007
Begin running monthly Halo 2 gaming tournaments and start building the local competitive scene
2008
Nearly 100 players are now showing up for Halo 3 tournaments and the store is overflowing so we switch over to a larger venue. Begin running events under the name “Focus Fire.”
2009
Call of Duty starts to surpass Halo in the tournament scene. Street Fighter 4 is released and revives our passion for fighting games. Put together a Regional level SF4 tournament and high level players attend from the tri-state area.
2010
Hosted 2 large Focus Fire events at the La Crosse civic center, attracting thousands of gamers. December event takes place during one of the worst snowstorms in history. Notable players in attendance include Ninja & Justin Wong
2011
Started working with EVO, CEO, UFGT and other FGC events
2012
Begin assisting Anime conventions with their game rooms and running tournaments
2013
Fourth Gaming Generations location is opened. Open up new and advanced tech room
2014
Began making merchandise for EVO. Begin diving deeper into tech repairs (phones , tablets, consoles, accessories) and start working with local businesses and school districts.
2015
Started working at Smash events, APEX being the first. Started up Combo Breaker with TheHadou
2016
Began working with larger clients such as Pokémon, ESL &
DreamHack
2017
Gaming Generations portfolio continued to grow, worked nearly 30 events.
2018
Worked onsite at nearly 50 events
2019
Worked on site at nearly 70 events. Began working with more large companies such as AEW, Capcom and more!
2020
COVID shuts down the event world, began putting more focus in the four Gaming
Generations retail locations
2021
Stores are busier than ever! Towards the end of this year events started coming back, the first few being Riptide, LowTide & CEO!
2022
It was a rocky road for events for the first part of the year, but they started to stabilize by summer and get back to normal. Stores staying busy.
2023
Events are back in full force and our team was at nearly 60 events. Started working with even more companies such as Nintendo.
2024
TBD. The year looks to be busy!
